Facts About Johnnie Walker Blue Label Ultra Revealed
Facts About Johnnie Walker Blue Label Ultra Revealed
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Inside our quest to the lightest bottle doable, we took our eyesight to a workforce of skilled glassmakers. Exploring styles and glassblowing strategies to minimise glass usage without the need of compromising toughness.
This new, lightweight bottle is usually a factor of exquisite attractiveness; but extra importantly, it demonstrates what is possible when it comes to lightweighting glass. We're going to keep on applying these learnings throughout our assortment, taking much more progressive strides as we glance to the future of Scotch.”
From American bourbon to Scotch whisky, study our handy guideline to the differing types of whisky, how they’re manufactured and how they differ.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has actually been produced by adopting a exam-and-study design, building and Discovering without limitation and imagining what the way forward for light-weight luxury packaging could bring.
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This new, light-weight bottle is a point of exquisite magnificence; but extra importantly, it demonstrates what is possible In regards to lightweighting glass. We're going to continue applying these learnings across our assortment, getting additional progressive strides as we look to the way forward for Scotch.”
The end result is surely an industry-to start with that, together with obtaining exquisite elegance, showcases what luxury, lighter-bodyweight, lessen-carbon bottles of the long run could seem like. As A part of the Diageo Spirit of Development action approach, Johnnie Walker aims to decrease the weight of glass Employed in its packaging; an ambition which is targeted at cutting down the amount of carbon emissions connected to packaging.3 Although the technologies is just not but available to start bottles of the weight at scale, permanently, the information Johnnie Walker has garnered is by now remaining applied to lightweighting assignments throughout the Diageo portfolio.
Yes—this collectible edition can be requested on the internet and transported securely towards your door with signature affirmation.
With much less than 888 bottles released globally, Every single bottle is individually numbered and introduced inside a luxurious collector’s circumstance.
On the other hand, the technological innovation does not yet exist to roll out the Ultra bottle permanently. Diageo hopes that this will adjust, and it has currently been granted a patent to continue enhancement.
It is a globally allocated launch produced from uncommon stocks, which includes whisky from ghost distilleries that are no more in operation. Below 888 bottles had been manufactured worldwide.
With much less than 888 bottles unveiled globally, Each and every bottle is separately numbered and offered within a luxurious collector’s situation.
“As an alternative to maintain this new know-how near our upper body, we’re excited to be offering a royalty-totally free licence to our granted UK patent to the entire world.
In whisky packaging, luxury generally indicates large—Feel thick bottles with hefty stoppers that double as trophies on a shelf. Johnnie Walker wishes to upend that thinking and embrace the notion that lithe is high-class.
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Dr. Walker sought out liquids from distilleries which include Oban, Brora and Royal Lochnagar, in addition to a range of ghost whiskies, to start with created in distilleries that have since closed.
Johnnie Walker set out to advance website the spirits marketplace by experimenting with lightweight glass for its luxurious whiskies, motivated from the development toward 'sensitive' instead of 'major' luxurious. The result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g with no closure.